SEO Success – SEO Is Not About Keyword Ranking but Keyword Theme

Singapore SEO or search engine optimization is used to help businesses to get more organic traffic online and increase conversion for their products or services. When you optimize a website, the success or failure of your optimization is not solely dependent on the rankings of a few general keywords. It is determined by the overall organic traffic and conversion.

Many business owners and marketing managers still measure the success of SEO by its keyword rankings. However, this is not the correct way to measure the ROI of your optimization process. No SEO consultant can guarantee rankings of keywords when it comes to optimization. This is because the organic listing of search engines is live and the listings change every day. Moreover, due to different datacenter, the display of ranking will differ according to which datacenter you are in when you do a search. So how can you measure the success of SEO based on these variables?

An experienced Singapore SEO Company consultant will not measure the success of your optimization based on keyword ranking. They will optimize a website based on a specific keyword theme. In another words, they should have a series of questions to ask you so that they can understand more about your marketing objective and find out the visitors’ profile to your website. Who are your visitors? What is the demographic of your visitors? What are some of the information that the visitors wish to find out from your website?

Once the visitor profile is determined, the consultant will develop a list of keywords that are related to what you are offering. From the list of keyword, the consultant will identify a keyword theme and will revolve the entire optimization process around it. Keyword theme is very important and the consultant will make sure that the content and tagging of your website will be closely related to the keyword theme chosen.

If the keyword theme of your website is chosen correctly, your website will eventually get the most out of the organic listings of search engines. Your visitors will find your website from various long-tailed keywords due to the content that you have on your website. Long-tailed keywords usually contribute more organic traffic when compared to the generic keywords that you have optimized. Visitors using long-tailed keywords to find your site are more likely to buy from you due to their high interest level. Therefore, be sure to cooperate closely with your SEO Singapore consultant by giving him the necessary content to work on.


Last but not least, your website should have analytic codes installed so that you can track the performance of your optimization process. Review the analytic report every 3 months to see the performance of your overall organic traffic and conversions.

The SEO Company in Singapore and the Record it prides itself on

The SEO Company inSingapore is no garden variety mom and pop firm. It is an institution that prides itself for achieving great results. It is a tradition that boasts of a rich heritage for close to a decade. It is a notion known around the world for its prowess and the results it has shown over the years. The SEO Services Company in Singapore has a reputation preceding it for delivering results come what may, for infusing the best of quality in its work and for upholding the importance of white hat website optimization methods.

The SEO Services Company in Singapore has a very high result producing ratio. It is said almost every second website optimized by an SEO Company in Singapore steadily goes to the top, stays there for a prolonged period of time and ranks highly for a long time to come. This is evidence of sorts of how well the services are synchronized, their seamless execution and the confirmed results they produce.

Its experience is perhaps its greatest asset. After spending so many years in the domain of website optimization, the SEO Company in Singapore at once determines which set of features would work for a website and which ones would emphatically fail to deliver results. The SEO Services Company also emphasizes a lot of caution in the features it selects ultimately that conjure up the campaign. This choosiness brings fruit for the faultless campaign is known to fetch the finest of results.

The average Indian SEO ServicesCompany is known to create some pristine PPC Ads. The research it puts into keywords, the way it inserts them right in the middle of the campaign, the manner in which the advertisements go right up on the page are all effective demonstrations of how products are sold through these.

Strategy is the factor driving website optimization campaigns forward. To focus on markets, amazing emphasis is put on organic SEO, SEM, brand identity and PPC management. To achieve Virtual SEO, importance is attributed to link building, social media, web maintenance and affiliate marketing. The designing part of the campaign is taken care of through aspects like E-Commerce SEO, with development being leveled with on page optimization, off page optimization and case studies.

This methodical planning and implementation accounts for all the success the website optimization company achieves along the way. The record remains pristine, for the companies have always demonstrated how well they work when they devise campaigns and optimize websites, and how smartly the sites rise to the top of the search engine rankings.

The reason clients repose faith in the services of these Singapore companies time and again is because of the use of white hat techniques. They know every single feature that becomes part of the website optimization campaign is white hat, earnest, without malice. This gives them confidence to approach Indian vendors all the time with projects, paying them what they quote and ensuring services are hired for the performance they anticipate.

These are reasons enough for the company to pride itself on the work it does.

John Anthony is Internet Marketing Consultant and currently associated with IDS Logic, SEO Services Singapore, offshore outsourcing company and Internet Marketing Services providing Internet marketing solutions to global clients.