Singapore SEO or search engine
optimization is used to help businesses to get more organic traffic online and
increase conversion for their products or services. When you optimize a website,
the success or failure of your optimization is not solely dependent on the
rankings of a few general keywords. It is determined by the overall organic
traffic and conversion.
Many business owners and marketing managers still measure the success of SEO
by its keyword rankings. However, this is not the correct way to measure the
ROI of your optimization process. No SEO consultant can guarantee rankings of
keywords when it comes to optimization. This is because the organic listing of
search engines is live and the listings change every day. Moreover, due to
different datacenter, the display of ranking will differ according to which
datacenter you are in when you do a search. So how can you measure the success
of SEO based on these variables?
An experienced Singapore SEO Company
consultant will not measure the success of your optimization based on keyword
ranking. They will optimize a website based on a specific keyword theme. In
another words, they should have a series of questions to ask you so that they
can understand more about your marketing objective and find out the visitors’
profile to your website. Who are your visitors? What is the demographic of your
visitors? What are some of the information that the visitors wish to find out
from your website?
Once the visitor profile is determined, the consultant will develop a list
of keywords that are related to what you are offering. From the list of
keyword, the consultant will identify a keyword theme and will revolve the
entire optimization process around it. Keyword theme is very important and the
consultant will make sure that the content and tagging of your website will be
closely related to the keyword theme chosen.
If the keyword theme of your website is chosen correctly, your website will
eventually get the most out of the organic listings of search engines. Your
visitors will find your website from various long-tailed keywords due to the
content that you have on your website. Long-tailed keywords usually contribute
more organic traffic when compared to the generic keywords that you have
optimized. Visitors using long-tailed keywords to find your site are more
likely to buy from you due to their high interest level. Therefore, be sure to
cooperate closely with your SEO Singapore
consultant by giving him the necessary content to work on.
Last but not least, your website should have analytic codes installed so
that you can track the performance of your optimization process. Review the
analytic report every 3 months to see the performance of your overall organic
traffic and conversions.